RUFU.FASHION  ("We") are committed to protecting and respecting your privacy.

This policy (along with our terms of service and any other documents referred to on it) explains how we will process any personal data we collect from you or that you provide to us. Please carefully read the following to understand our views and practices regarding your personal data and how we will treat it. You accept and consent to the practices described in this policy by visiting (the "site").


We may collect and process the following data about you:

You provide us with information. You can give us information about yourself by filling out forms on our website, or by contacting us by phone, e-mail, or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for a product, place an order on our site, participate in our site's discussion boards or other social media functions, enter a competition, promotion, or survey, or report a problem with our site. Your name, address, e-mail address, and phone number, as well as financial and credit card information, may be included in the information you provide us.

We collect information about you.

We may automatically collect the following information about each of your visits to our site:

technical information, such as the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; information about your visit, such as the full Uniform Resource Locators (URL) clickstream to, through, and from our site (including date and time); products you viewed or searched for; page response times, download errors, and other similar information.

We obtain information from other sources. If you use any of the other websites or services we operate, we may receive information about you. We also collaborate closely with third parties (such as business partners, technical, payment, and delivery service subcontractors, advertising networks, analytics providers, search information providers, and credit reference agencies) and may receive information about you from them.


Cookies are used on our website to distinguish you from other users. A cookie is a small piece of data that may contain a unique identifier. This enables us to provide you with a positive browsing experience while also allowing us to improve our website. See for more information on the cookies we use, the purposes for which we use them, and how to opt out of cookies.


We use information held about you in the following ways:

You provide us with information. We will use this information to send you information about other goods and services we offer that are to provide you with information about goods or services we believe you might be interested in, or to allow selected third parties to do so on our behalf. If you are an existing customer, we will only contact you via electronic means (e-mail or SMS) with information about goods and services similar to those that were the subject of a previous sale or sale negotiations to you. If you are a new customer, and we allow selected third parties to use your data, we (or they) will only contact you electronically if you have consented.If you do not want us to use your data in this manner, or to share your information with third parties for marketing purposes, please check the relevant box on the form on which we collect your data; to notify you about changes to our service; and to ensure that content from our site is presented in the most effective manner for you and your computer.

We collect information about you. We will use this information to: administer our site and for internal operations, such as troubleshooting, data analysis, testing, research, statistical, and survey purposes; to improve our site so that content is presented in the most effective manner for you and your computer; to allow you to participate in interactive features of our service, if you choose to do so; and to allow you to participate in interactive features of our service, if you choose to do so.

as part of our efforts to keep our site safe and secure; to measure or comprehend the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; to make suggestions and recommendations to you and other users of our site about goods or services that may be of interest to you or them.

We obtain information from other sources. This information may be combined with information you provide to us and information we collect about you. We may use this information and the combined information for the aforementioned purposes (depending on the types of information we receive).


Your personal information may be shared with any member of our group, which includes our subsidiaries, ultimate holding company, and its subsidiaries.

We may share your information with carefully selected third parties, such as:

Business partners, suppliers, and subcontractors for the operation of our website and the fulfilment of any contract entered into between them and you.

Advertisers and advertising networks who need the information to select and serve relevant advertisements to you and others. We do not provide identifiable individual information to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 women aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate data to assist advertisers in reaching the audience they want to reach (for example, women in SW1). We may use the personal data we have collected from you to comply with the wishes of our advertisers by displaying their advertisement to that target audience.

Analytics and search engine providers that help us improve and optimise our website.

Credit reference agencies for the purpose of determining your credit score when entering into a contract with you.

We may share your personal information with the following third parties:

If we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets.

If we or substantially all of our assets are acquired by a third party, personal data about our customers held by us will be one of the transferred assets.

If we are required to disclose or share your personal data to comply with a legal obligation, or to enforce or apply our terms of use, terms and conditions of supply, and other agreements, or to protect our rights, property, or safety, or the rights, property, or safety of our customers and/or others. This includes exchanging information with other companies and organisations for the purposes of preventing fraud and lowering credit risk.


The information we collect from you may be transferred to and stored at a location outside the United States. It may also be processed by employees working for us or one of our suppliers who are based outside of the United States. Such employees may be involved in the fulfilment of your order, the processing of your payment information, and the provision of support services, among other things. By submitting your personal information, you consent to this transfer, storage, or processing. We will take all reasonable steps to ensure that your data is handled securely and in accordance with this privacy statement.

All information you provide to us is securely stored on our servers. SSL technology will be used to encrypt all payment transactions. You are responsible for keeping your password confidential if we have given you (or you have chosen) one to access certain parts of our site. 

Unfortunately, information transmission over the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of any information you transmit to our site; any transmission is at your own risk. We will use strict procedures and security features to try to prevent unauthorized access once we have received your information.


You have the right to request that we not use your personal information for marketing purposes. If we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes, we will usually notify you (before collecting your data). By checking certain boxes on the forms we use to collect your data, you can exercise your right to prevent such processing.

Our website may contain links to and from the websites of our partner networks, advertisers, and affiliates from time to time. If you follow a link to any of these websites, please be aware that these websites have their own privacy policies, for which we accept no responsibility or liability. Please review these policies before submitting any personal information to these websites.


You have the right to access information held about you under the Act. In accordance with the Act, you may exercise your right of access.


Any future changes to our privacy policy will be posted on this page and, where appropriate, notified to you via e-mail. Please return frequently to see if there have been any updates or changes to our privacy policy.