WELCOME TO ROYAL URBAN FASHION UNITED - RUFU
Everything you do, from what you buy to how you dress, has impact. We believe in the power of collaborating with artisanal communities and rising through fashion. Look good, feel good, and do good – that’s as good as it gets.
WELCOME TO RUFU
We created RUFU to showcase the rich and vibrant culture of Africa to the world. Where our roots collide with luxury; bringing you unique and colorful pieces to wear on the go or while enjoying the tranquility of home.