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SWIMWEAR COLLECTION

MOST EXCLUSIVE LINGERIE AND UNDERGARMENTS BRAND

Beauty from Africa

In The Most Sustainable Way

The Latest Trends

At Your Fingertips

The Best Designers

With Stunning Collections

Traditional & Contemporary

All In One Place

WELCOME TO ROYAL URBAN FASHION UNITED - RUFU

Everything you do, from what you buy to how you dress, has impact. We believe in the power of collaborating with artisanal communities and rising through fashion. Look good, feel good, and do good – that’s as good as it gets.

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WELCOME TO RUFU

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AFRICA FASHION WEEK AMSTERDAM